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MBA Brand Smart Chicken
MBA Brand Smart Chicken
What is Smart Chicken®?
Healthier Chicken!
Tastier Chicken!
Air Chilled Chicken!
Hormone and Antibiotic Free

MBA Brand Smart Chicken is the first chicken in the United States to use this flavorful, wholesome method. Our chickens make even everyday recipes taste better!  In fact, we're so sure of this  statement, we guarantee your satisfaction or your money back — no questions asked.

What is an Air Chilled Chicken?
Chicken cooled in a special cold air facility.
Chicken with no excess water weight.
Chicken with a greatly reduced risk of bacterial cross-contamination.

If You Put Some Thought Into The Kind Of Chicken You Eat, What Would Be Most Important To You?
Health? Studies have shown that our air chilled chicken has significantly reduced levels of bacteria (e.g. Salmonella & Campylobacter).  Our processing method gives individualized care to each piece of meat.  Our chicken isn't dipped in an common bath of ice and water where it can be subjected to high levels of cross-contamination.  Our birds are hormone and antibiotic free.
Taste? With no additional gain or loss in moisture, each chicken maintains its natural juices and flavor - the way nature intended it to be.  Our test markets and surveys show that consumers noticed significantly enhanced flavor and texture in our chicken.  The natural flavors and juices remind them of a farm fresh bird.
Appearance? Without water, there is no bloody, watery mess in the packaging.  We age our breast meat (similar to the beef industry) which enhances the tenderness of the chicken.  You can see the quality of an all natural product.
Price?  Each year, consumers spend up to $3 billion on water in their chicken.  Processed poultry in the United States will absorb 5-10% of their body weight in water.  The USDA allows up to 8% in packaged poultry.  When you buy Smart Chicken® you buy pure chicken.  We can guarantee it is worth more than contaminated water.
Time? When you cook Smart Chicken® you don't waste time cooking water.  Our meat cooks faster.  You don't have to cook it as long as regular chicken.  In fact, be careful, you might over cook it!
Family? Don't serve the ones you love anything but the best.  Think about what's good for them.
When You Think Chicken...Think Smart!™
Be sure to ask for Smart Chicken® by name.
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